Sheena Nayar's new name

Sheena Nayar, the new face to Bollywood who is the lead actress in her debutanta movie 8, has earned a new name for her - Horroribly SEXY. Yes, Navin Shah, CEO of the PPC Entertainment said in a recent interview, “The idea of choosing a new face came from the script. Our understanding is that a fresh face has no baggage and hence is more believable. PPC Horrortainment will specialize in horror films. The idea is to identify gaps in the space and explore it to the full potential. We are also producing Grrrr... directed by Priyadarshan.”

'8' will be a master stroke

PPC Entertainment will be playing a master stroke with the release of their movie titled 8. The movie has a debutante actress, Sheena Nayar, in a lead role and, worthy to mention, PPC Entertainment seems to be inspired by Hollywood where they always like to go for horror movies as they offer very good box office returns. The market share of horror movies in Hollywood has tremendously increased during the last decade from 3% to 8% which clearly indicates a strong consumer trend for the horror movies. However, things seem to be altogether different back hom in Bollywood.

PPC Horrortainment, a division of PPC Entertainment, seems to be convicted to horror movies (see their name) and inspired by the recent successes of 1920, Bhool Bhulaiya, Phoonk, Raaz & Raaz 2.

Meet Sheena Nayar

Meet Sheena Nayar! She is the new face of Bollywood and is the debutante actress in a horror movie titled 8. The movie, 8, is brought to you by PPC Horrortainment, a division of Percept Picture Company, and Glorious Entertainment. Sheena says that '8' will give her the perfect launch platform into the Bollywood as even its director, Wilson Louis, felt that Sheena's role is a very intense one that only a serious minded actor would be able to pull it off. “Nowadays, when trends and clichés no longer work in the industry, I thought picking up horror as my first film will create intrigue and interest not only in the film but also in me,” said the debutante.