PPC Entertainment will be playing a master stroke with the release of their movie titled 8. The movie has a debutante actress, Sheena Nayar, in a lead role and, worthy to mention, PPC Entertainment seems to be inspired by Hollywood where they always like to go for horror movies as they offer very good box office returns. The market share of horror movies in Hollywood has tremendously increased during the last decade from 3% to 8% which clearly indicates a strong consumer trend for the horror movies. However, things seem to be altogether different back hom in Bollywood.
PPC Horrortainment, a division of PPC Entertainment, seems to be convicted to horror movies (see their name) and inspired by the recent successes of 1920, Bhool Bhulaiya, Phoonk, Raaz & Raaz 2.
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